On behalf of Habitual Perfectionist
The story of startups
My career has been a roller coaster one. I've worked in glory for the most glamourous names around and also slogged my butt for virtual unknowns. During this 12 year old career, I've developed a strange affinity for startups. No company can give you the scope to perform, improve and grow the way a startup does. I perform at my optimum when I'm working for one of those young companies. Last week, however, was different. I was leaving a startup in a way I wasn't used to leaving them. Whenever I worked with a startup, I made sure that at the time of leaving, it was in a better shape than what it was when I joined. But my last employer proved to be the first exception to the rule. Inspite of having worked like madmen over the past year, me and my collegue had the ignominy of seeing a client change vendors because the current vendor (our employer) didn't really seem interested in the business. Luckily, the client was so impressed with us that the new vendor spread out the proverbial red carpet for us and we were not left stranded in the middle of the whole exchange.
I spent the weekend contemplating this. Why did it happen that my previous employer, with so much of promise, fizzled out in a year with nothing to show as an achievement except for personal laurels earned by its employees? What were the factors that made such a bright spark fade into oblivion? Ironically, when I did understand the reasons, I saw that they were all reasons, due to which, established names have been seen dropping down. Bureaucracy that would put a government office to shame; overconfidence bordering on obstinacy and a Chalta Hai attitude towards both clients as well as employees.
It was again a trip down the memory lane for me as I dwelt on the factors that turn a startup into a force to reckon with. The most important parameter in a company's success is its vision. Unless the company has a clearly specified vision, it cannot be a success. The corporate vision of a company goes a long way in determining its goals - both short term as well as long term. The vision of a company is a sound refelction of how its promotors foresee the growth of the company and more often than not, is also an indicator of how successful a company would be.
The journey has just begun with a good vision. What follows is a thorough brainstorming on how the vision would be put into practice. This is where planning comes into picture. The company should have both long term and short term goals. Most of today's companies start up with just one short term goal - make money - and nothing long term. That's why, most of them end up being just another of those run of the mill entities we see everyday. The planning should touch upon all aspects of running the business viz. financial, administrative, marketing, operations and
HR.
Planning needs to be complimented with synchronous implementation. Any lapse in implementing the plans of the company would lead to the goals not being achieved the way they were intended to. This is where money starts playing a part and a startup should take care that it has a sound source of the initial investment as well as the working capital.
Implementation is also important as it is the tangible foundation, around which, an organisation is built. This is also where most of the systems fall into place. This makes implementation one of the most crucial phases in an organisation's life.
Once these three things are completed sincerely, the organisation gathers enough momentum to sustain itself for some time. This momentum needs to be kept up with some focussed promotion and marketing; excellent customer service and interaction; strategic pricing and last, but not the least, a team made up of superlative (or atleast above average) individuals, which can work cohesively as a single unit.
Finally, I'd like to say that in the event of you wanting to start your own business, please make sure that you have all the parameters mentioned above in place. Otherwise, it would be grossly unfair on the people you hire.
P.S. : I have requested Alexis to post this for me as I won't be able to access the boards for another couple of days. Missing you all and waiting to get back to the boards.